Bouclème is a UK brand of Afro to European curly hair care products, created by Michele Scott-Lynch in 2015.
I discovered it thanks to Rosine, founder of Cohea, a home hairdressing service made in Belgium and dedicated to curly hair. This is a teaser for a future article I'm preparing for you, but for now, let's go back to the Boucleme brand. I've been using it for two years now, so I have enough experience to tell you about it. As a brand ambassador in 2020, I was also able to test other products of the label, such as the moisturizing mask (Boucleme-Intensive Moisture treatment) or the exfoliating shampoo (Boucleme Scalp Exfoliating Shampoo).
I have therefore prepared a small list of the 5 reasons why Boucleme products have become a must-have in my afrocurls routine.
5 reasons to adopt Bouclème
The composition without sulfates and silicones (two components that tend to dry our curls) and all-natural ingredients,
The creamy, non-greasy and rich texture (understand by "rich" that it is not necessary to use a lot to revive your curls),
The content with pots and bottles of 250 to 300 ml (A bottle of 250 ml easily holds 3-4 months),
The branding with a colour associated with each treatment and a desire to celebrate beauty in its singularity.
Their environmental and ethical commitment with 100% recyclable packaging, the payment of a portion of their profits to greening initiatives (=planting trees to compensate for CO2 emissions) or associations such as Malaïka which militates for access to education for women and young people in the Congo.
My top products
Le curl cream (pink bottle), leave-in to moisturize and revive your curls on a daily basis. Composition: Shea butter, coconut fruit extract, kukui oil, coconut oil and castor oil Price: 26 euros.
l'Intensive Moisture Treatment (purple pot), a moisturizing mask to apply before shampooing. Composition: Marula oil, mafura butter, camellia oil, softening prickly pear oil and wheat bran with amino acids and fatty acids.Price: 34 euros
Le Curl cleanser (green bottle) for shampooing. Composition: Argan oil, virgin coconut oil, organic aloe vera, pomegranate extract, spearmint. Price: 22 euros.
Le Curl conditioner (yellow bottle). Composition: Virgin coconut oil, argan oil, flax seeds and organic aloe vera leaf, honey.Price: 24 euros
How do I apply the products?
The curl cream is a daily treatment that you apply between washdays. Apply it to your dry ends, section by section (4-5 max.) to ensure that the product is deeply absorbed. For the quantity, a dime-sized amount of cream is fine per section. The intensive moisture treatment is a mask that I apply, before shampooing, on my lengths and scalp. Be careful, if your sections appear white, it means that you have used too many products. I usually leave the mask on for 5 minutes under a heat cap before rinsing my hair thoroughly with water and the curl cleanser. I then apply the Curl Conditioner to wet hair and leave it on for 5 minutes so that the curls can reform. And then bam, we rinse and we are done.